Services for your vehicle
• Automotive Detailing
• Minor Paint Repair
• Windshield Repair
• Paintless Dent Repair
• Interior Surface Repair
Consulting for your business
• Automotice Detailing
• Windshield Repair
• Paintless Dent Removal
• Vehicle Interior Repair
• Paint Touch Up/ Spot Blending
• Wholesale or Retail
• Stand Alone Shop or Mobile
• Car Wash
• Dealership Recon Deparment
Products
• Detailing for profit
• Ideas for success
• Training
• Marketing
• Management
Experience and Background
PROFESSIONAL MISSION: To enhance the profitability of the automotive reconditioning industry through impassioned education and consulting.
PROFESSIONAL MEMBERSHIPS and CERTIFICATIONS
Lifetime Member, International Detailing Association (IDA), 2001 Hall of Fame Inductee, Founder’s Club Member
IDA Certified Detailer, Skills-Validated; and Recognized Industry Trainer
Certified by Detailing Success, RUPES polishers, FLEX polishers, Inspiration Ceramic Coating, P&S Sales
Authorized RUPES Instructor
Professional Detail Member, Western Carwash Association (WCA)
Professional Detail Member, Southwestern Car Wash Association (SCWA)
Member, Detailing Success Detailer’s Network and Detail Mafia
Lifetime Member, California Highway Patrol 11-99 Foundation
Member, Los Angeles County Fire Museum
Member, La Jolla Chapter, LeTip International (business networking group), 2000-present
Member, Peninsula Breakfast Club (local business networking group) 1997-present
Member, Board of Directors, Point Loma Summer Concerts, 2022-present
CAREER HIGHLIGHTS and PROFESSIONAL ACTIVITIES
Training
Invited member of 2023 Adam-12 Preservation Team at Los Angeles Police Museum
Invited member of 2022 Engine 51 and 2021 Squad 51 Preservation Team at Los Angeles County Fire Museum
Invited member of 2022 Motorlux/Broad Arrow Official Detailing Team
Invited member of 2019, 2021, 2022 McCall/Quail Motorsports Revival Official Detailing Team.
Invited member of 2018 and 2019 “Air Force One” Detail Team with The Detailers Network.
Brand Ambassador, Wheeleze/Cork Industries (2018-2021).
Director of Training (external) for P&S Sales in Hayward, California. (2017-2023)
Corporate Training Program Manager (external) for Detail Plus Auto Appearance Systems in Portland, Oregon (2006-present), providing on-site training for auto dealership detail centers around the country.
Detailing Trainer (external) for Eurovac (2012-present). Providing on-site training auto dealer detail centers.
Assisted in development of the IDA’s Certified Detailer program. Proctor for IDA’s Skills-Validated Certification Program.
Training curriculum developer and lead trainer at Rightlook.com from 1999-2003, in Automotive Detailing, Paint Touch-up and Spot-Blending techniques, Windshield Repair, and Vehicle Interior Surface Repair.
Industry and Community Leadership Activities
Treasurer, Point Loma Summer Concerts, 2023-2024
Member, 2024 IDA Membership, Certification, Tradeshow and Education Committees
Co-Chair, 2023 IDA Founder’s Club Committee
Chair, 2020-2021 IDA Membership Committee
Chair, 2015, 2017, 2018, IDA Tradeshow and Education Committee
Contributing Editor, Auto Laundry News; Professional Carwashing and Detailing.
Founding Board Member, 2009-2014, IDA; Operational Vice President, 2012.
Named in Modern Car Care’s 2002 list of “Who’s Who in Automotive Care”
Chair, 2000 and 2001 Professional Detail Advisory Council of the International Carwash Association (ICA).
Member, 1999 and 2002 Professional Detail Advisory Council of the ICA.
Member, 1999 Education Committee of the ICA. Assisted in creating three-year educational strategic plan for the Association; assisted in the creation of the “Express Detailing Certification Program.”
Chair, Annual Convention 2000 and 2001 Detail Education Program Committee, ICA.
Nominated, Mobile Tech Expo’s “Detail Person of the Year,” 2005, 2006, 2007, 2008.
Nominated, ICA Board of Directors, 1999, 2000, 2001, and 2003.
President, Peninsula Breakfast Club 1999-2001, 2008-2010, 2024.
President, LeTip of La Jolla, 2005
Speaking Engagements
Invited speaker for the 2019 National Automotive Dealers Association annual convention.
Invited speaker for the 1998-2007, 2010, 2018, 2020 Annual Conventions of the ICA.
Invited speaker for the 2014-2023 SCWA annual convention.
Invited speaker for the 2006, 2008-2010, 2014-2021 Mobile Tech Expo, Orlando; and 2019, 2021 Las Vegas.
Invited lead speaker for the Detail Education Session of the 2001, 2002, 2003, 2005, 2006, 2007, 2009, 2012, 2014, and 2015 Annual Conventions of the WCA.
Invited speaker for the 2015 Southeastern Carwash Association annual convention.
Invited speaker at the 2002 California Autobody Association’s Annual Convention.
Publication Highlights (please see Publications section for listings.)
Over 450 published articles in 10 industry trade publications.
Author, multiple video training packages and technical training manuals
Broadcast Media Appearances
Guest, Competition Ready, Episode 11: AJ’s Firebird, first aired May, 2017.
Featured guest, Home & Garden Television Network’s Smart Solutions show #836, first aired, January 2, 2003
Featured guest, Home & Garden Television Network’s Smart Solutions show #912, first aired, Nov 11, 2003
Featured guest,. Home & Garden Television Network’s Smart Solutions show #1026, first aired, Nov 1, 2004.
Awards
Voted “Best Detailer” 2012-2024 by Peninsula Beacon newspaper readers.
Mobile Tech Expo “Detailing Person of the Year”, 2016
IDA Distinguished Industry Service Award, 2015
United States Department of the Navy Meritorious Service Award (1998) for assisting in the development and evaluation of the Navy’s Total Quality Leadership Training Program.
Three Technical Director’s Awards (1991, 1992, 1993) for assisting in the development of training manuals for United States Navy’s Total Quality Leadership Training Program while at Navy Personnel Research and Development Center.
HISTORY and EDUCATION
2003-present President, Detail in Progress, Inc.
2023-2024 Field Application Specialist, RUPES USA
2017-2023 Director of Training (External), P&S Detail Products, Hayward, California.
1999-present Independent Trainer and Consultant to the automotive reconditioning industry.
1999-2003 Professional Trainer (External), Rightlook.com, San Diego, California.
1995-2002 Owner-operator, Detail in Progress . . . Full-time detailing operation.
1989 to 1994 Personnel Research Psychologist, Organizational Systems Department, Navy Personnel Research and Development Center, San Diego, California.
1988 to 1989 External Research Analyst, Organizational Effectiveness Department, Kaiser Permanente Health Maintenance Organization, Los Angeles, California.
1988 to 1989 Instructor and Program Coordinator, Claremont Colleges Emergency Medicine Education Program, Claremont, California.
1989 M.A., Applied Research Psychology. The Claremont Graduate School, Claremont, California.
1986 B.A., Social Psychology. University of California, Los Angeles.
PUBLICATIONS
Contributions to Industry Trade Publications (specific references available upon request)
American Clean Car: 16 published articles.
America’s Car Care Business: 112 published articles.
AutoGlass: 1 published article.
Auto Detailing News: 4 published article
Auto Laundry News: over 220 published articles, monthly columnist since 2003.
Automotive Reconditioning Magazine: 4 published articles.
AutoSuccess: 1 published article.
ICA Update (International Carwash Association’s newsletter): 5 published articles.
Modern Car Care: 23 published articles.
Professional Carwashing and Detailing: 7 published articles.